Flowers Streatham Privacy Policy
Privacy Policy Overview
This Privacy Policy explains how Flowers Streatham collects, uses, stores, and protects your personal data when you place an order with us in Streatham and nearby districts. Protecting and respecting your privacy is important to us. We are committed to handling your data securely and transparently in accordance with European data protection laws, including the General Data Protection Regulation (GDPR).
Scope of this Policy
This policy covers all customers who place flowers orders with Flowers Streatham, whether online, by phone, or in person, in Streatham and surrounding districts. It outlines how we process your personal information during your interactions with us, including browsing our website, making purchases, and making enquiries.
What Data We Collect
To fulfil your orders and provide a smooth service, Flowers Streatham collects the following types of personal data:
- Identity Information: Name, delivery address, billing address
- Contact Information: Phone number, delivery instructions (when provided)
- Order Details: Products ordered, messages for recipients
- Payment Information: Payment card details (processed securely by our payment processors; not stored by us), transaction ID, and payment status
- Website Usage Data: IP address, device information, browser type, and interaction with our website pages (collected via cookies and analytics tools; see our Cookie Policy for details)
Lawful Basis for Data Processing
Flowers Streatham processes your personal data on one or more of the following legal grounds, as defined by the GDPR:
- Contractual Necessity: We collect and use your information to process and deliver your orders, and to fulfil our contract with you.
- Legal Obligation: We may need to retain or disclose certain data to comply with applicable laws (such as tax regulations or legal requests).
- Legitimate Interests: We may process your data to improve our services, prevent fraud, and ensure the security and functionality of our website, provided these activities do not override your privacy rights and freedoms.
- Consent: If you sign up for marketing communications, we process your contact data with your explicit consent. You may withdraw your consent at any time.
How We Use Your Data
Your personal data is used exclusively to:
- Process and deliver flower orders to your indicated address
- Communicate with you about your orders, deliveries, or enquiries
- Collect secure payment for your transactions
- Monitor and improve our services and website performance
- Send marketing material, if you have opted in to receive it
- Meet our legal and regulatory obligations
How We Share Your Data
Flowers Streatham does not sell or trade your personal data. However, we share relevant customer data with trusted third parties (processors) necessary to operate our business and fulfil your orders. These processors include:
- Payment processors: Securely handle your payment transactions (we do not store card details)
- Delivery partners: Couriers or drivers who deliver your orders to you
- IT service providers: Support our website functionality, online order system, and customer database
- Professional advisers: Accountants or legal advisers for compliance and business operations purposes
Each processor acts under our instructions and implements appropriate data protection measures in compliance with GDPR.
Data Retention Policy
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:
- Order and transaction data: Kept for up to 7 years to satisfy our accounting and legal obligations
- Contact details: Retained as long as you have an active relationship with us or have consented to marketing communications
- Website analytics data: Typically retained for a maximum of 24 months
- Marketing data: Retained until you withdraw your consent or request deletion
After these periods, data is securely deleted or anonymised.
Your Rights Under GDPR
You have the following rights regarding the personal information we hold about you:
- Right of access: Request a copy of your personal data processed by us
- Right to rectification: Request corrections to your personal data if inaccurate or incomplete
- Right to erasure: Request your personal data be deleted when no longer necessary
- Right to restrict processing: Ask us to restrict how we process your data in certain circumstances
- Right to data portability: Where applicable, request to receive your data in a structured, commonly used digital format
- Right to object: Object to our use of your data for direct marketing or in situations where we rely on our legitimate interests as the legal basis
- Withdraw consent: Where you have given consent for certain processing, you may withdraw it at any time
How We Protect Your Data
We use administrative, technical, and physical measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. This includes secure storage, encrypted online transactions, and regular staff training on data protection and privacy obligations.
Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in legal requirements or our processing activities. We encourage you to review this policy periodically for any updates that may affect you as a Flowers Streatham customer.
Contact and Complaints
If you have questions about this policy or wish to exercise any of your rights, please use our online contact form or reach out to us via our shop during opening hours. You also have a right to complain to the relevant Data Protection Authority if you believe your rights have been violated.
